YiSin MEDIA RESOURCES
Access to the best media resources in Asia and Asia Pacific.
Coverage includes: Media platforms catering to state, province and city levels.
Industries includes: News, Fashion, Fine jewels, Finance, Sports, Education, etc.
Xin Hua Net
Phoenix New Media (“PNM”) is a global leading new media company with an integrated platform consisting of Internet media website (www.ifeng.com), mobile channel (3g.ifeng.com and APPs) and video channel (v.ifeng.com) It provides premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet and mobile network.
In the first quarter of 2016, ifeng.com has over 279 million monthly unique visitors (UV), covering half of the Internet population in China. The daily active users of 3g.ifeng.com and ifeng news app were 34 million.
Xinhuanet is the prominent news website under the Xinhua News Agency, which deliver news services in 6 different languages and owns 31 district channels. Xinhuanet is most often the first to report China‘s major breaking news events, laws and regulations, appointments and removals of high-ranking officials.
According to Alexa, a U.S. website-ranking service, Xinhuanet at present ranks around 160th on its list of 108 million global websites. Its ranking places Xinhuanet third among the world‘s news websites, narrowly trailing BBC and CNN, but far ahead of Reuters, The Associated Press and AFP.
XinHuanet is the very first news website that introduces Singapore. It is the political, economic and cultural interactive platform between China and Singapore, which served for companies, investors and people from both China and Singapore.
People.cn is a large-scale news platform built by People’s Daily, one of the top ten newspapers in the world. It is also one of the largest comprehensive media sources on the Internet.
People.cn is available in seven ethnic minority languages and nine foreign languages. It publishes news in the form of text, picture, video, Weibo and Apps around the clock. It has formed a reliable and extensive readership consisting of users from 200 countries and regions around the world.
The People’s Daily Facebook (@PeoplesDaily) and Twitter (@PDChina) accounts, both operated by People.cn, have exceeded 18 million and 1.48M respectively.
RayLi is one of the most influential fashion medias in China. Started out as a monthly published printed magazine, RayLi now has dived into the digital age and created RayLi.com.cn to better cater to the needs of its readers.
RayLi, throughout the 20 years of its establishment, has gained great reputation. In August 2015, the average daily reach of fashion websites in China was 13.24 million users. Daily average visitors of Rayli.com.cn was 1.31 million, accounting for 0.5% of the total internet users, being the most visits in all fashion media platforms.
news marketing uses the mode and method of new reporting in such a way that it elaborates and establishes the organisation’s culture, the brand’s core message, the product’s mechanism and profiting prospective. This can help to disseminate information and influence purchasing decisions of the consumers. This marketing mode is good for influencing market purchasing decisions, and increase the brand’s reputation and credibility in a short period of time.
Community BBS is, at the moment, the biggest platform for netizens to share information and interact with each other online. It is an area that has a large number of potential consumers and could be used to popularise the brand accurately. A popular BBS can be chosen to post topics and direct the public opinions so as to build a desired image for the brand.
making use of blogging sites the brand is able to reach out to the blogger and his or her readers, therefore brand messages can be sent to these readers via the blogger’s personal knowledge, interests and life experiences. By creating original blogs, brand is able to establish its image as an opinion leader, so as to influence the readers further and even affect the consumers’ purchase decisions.
the organisation comes forward as a representative of its industry. By interacting with the guest, the host and online Q&As, the representative shall explain the brand’s culture, ability and services to its clients, answer frequently asked questions and share some facts. By doing this, the brand can increase its popularity and credibility among the public.
by using Baidu’s ‘zhidao’, a crowd sourcing function for the public; ‘baike’, an official encyclopaedia for people; as well as the organisation’s own Q&A platform, the company is able to connect with its clients by this back-and-forth communication. And by answering clients’ questions, the company can also spread the brand message, products and services.